About Us

Furniture First

Quality Furniture

We are the only Furniture First Member in Plattsburgh New York.  Through our buying group we offer top quality name brands such as Mattress 1st, Serta, Simmons beautyrest, Flexsteel, La-z-Boy, Klaussner, Liberty, Vaughan-Bassett and many more  with competitive prices! Stop into our store We would like to show you your next home furnishing purchase!

Choice Furniture's Bio

We are a proud locally family owned business and have been serving the North Country for over 30 years!

It all started out as Affordable Furniture

In 1989 Jack Pirofsky opened Affordable Furniture on Route 3 where Kinney Drugs is located now. It then moved to downtown location in which we went from what we are now a  Multi-brand store to a single brand store (brand name Ashley Furniture)  so in 2009 we sold our part of that business and opened Choice Furniture.

The best brands with great prices

 We sell the best brands in the business and our showroom features the best selling items from those brands. Therefore our showroom features the best items IN STOCK and ready for delivery or pick up NO WAITING!  Thats why we say 

"See it, buy it, take it home today!"


We are glad to no longer be tied to one brand and offer our customers an amazing assortment from the best quality brands money can buy. 


The biggest selection under one roof!

We have over 20,000 square feet of showroom which means we are the largest furniture store in Clinton, Essex  and Franklin counties in New York. 

Want to laugh? Check out some OLD ADVERTISEMENTS we found in the archives!

These are not current prices but these are funny! Willy Pirofsky is in some as well. Please excuse the old Brand names we do not sell. 

An old advertisement NOT A CURRENT PROMOTION


An old advertisement

An old advertisement from Affordable Furniture 

Willy the Reporter

An old advertisement from Affordable Furniture from year 2000 

Beware of impostors always buy Genuine La-Z-Boy

An old advertisement from Affordable Furniture from year 2004

Contact Us

Send us a note

Better yet, see us in person!

We love our customers, so feel free to visit during normal business hours Or use this form to email us! 

Choice Furniture

Choice Furniture, 594 State Route 3, Plattsburgh, NY 12901, US

(518) 324-5400



10:00 am – 05:00 pm


10:00 am – 05:00 pm


10:00 am – 05:00 pm


10:00 am – 05:00 pm


10:00 am – 05:00 pm


10:00 am – 05:00 pm


12:00 pm – 04:00 pm