About Us

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We are the only Furniture First Member in Plattsburgh New York.  Through our buying group we offer top quality name brands such as Mattress 1st, Serta, Simmons beautyrest, Flexsteel, La-z-Boy, England furniture, Liberty Furniture, Vaughan-Bassett and many more  with competitive prices! Stop into our store We would like to show you your next home furnishing purchase!

We are a proud locally family owned business and have been serving the North Country for over 30 years!

It all started out as Affordable Furniture

In 1989 Jack Pirofsky opened Affordable Furniture on Route 3  where Kinney Drugs is located now. It then moved to downtown location in which we went from what we are now a  Multi-brand store to a single brand store (brand name Ashley Furniture)  in 2009 we had not good relations with our business partners so we sold our part of that business and opened Choice Furniture.

The best brands with great prices

 We sell the best brands in the business and our showroom features the best selling items from those brands. Therefore our showroom features the best items IN STOCK and ready for delivery or pick up NO WAITING!  Thats why we say 

"See it, buy it, take it home today!"

We are glad to no longer be tied to one brand and offer our customers an amazing assortment from the best quality brands money can buy. 

PROUDLY WE SELL NO ASHLEY FURNITURE 

We have over 20,000 square feet of showroom which means we are the largest furniture store in Clinton, Essex  and Franklin counties in New York. 

Behind the scenes

Jack Pirofsky was the main operator of the business Affordable Furniture and all the old commercials were inspired and often showcased himself or family members!
Enjoy the show
These are not current prices but these are funny! Willy Pirofsky is in some as well. Please excuse the old Brand names we do not sell. 

From year 2001 , NOT A CURRENT COMMERCIAL

An old advertisement from Affordable Furniture 

An old advertisement from Affordable Furniture from year 2000