594 State Route 3, Plattsburgh, New York 12901, United States
Phone: 518-324-5400
Proudly Built in Mississippi- The Franklin Corporation Story
🏛 Our Story
Founded in 1970 in Houston, Mississippi, Franklin Corporation has grown from a small family operation into one of America’s most respected furniture manufacturers. Every piece is proudly made in the USA, blending timeless craftsmanship with innovative comfort technology.
For over five decades, Franklin has focused on what matters most — comfort, durability, and style that fits real life. Their engineers and artisans design motion and stationary furniture that’s built to last, using precision manufacturing, hand-tailored details, and premium fabrics and leathers.
At Choice Furniture, we’re proud to feature Franklin’s American-made quality — furniture that feels as good as it looks, made by people who care about every stitch.
🛋 Our Furniture
Franklin’s collections are designed for real comfort and everyday living. From plush reclining sofas and sectionals to sleek stationary styles, each piece delivers the perfect mix of support, innovation, and value.
Key features include:
- Exclusive Wow® seating system for deep, long-lasting comfort
- Top-grain leather and performance fabric options for durability and easy care
- Smart motion technology like power recline and headrests
- Matching chairs, loveseats, and sectionals to complete your space
Whether you’re creating a cozy family room or upgrading your home theater, Franklin’s designs fit your lifestyle — comfortable, American-made, and built to last.
🚚 Our Services
At Choice Furniture, we make it easy to bring Franklin comfort home.
🏆 Expert advice: Our team helps match your lifestyle, space, and design preferences.
🚚 Professional delivery: Fast, local delivery with setup and packaging removal.
💳 Flexible financing: Enjoy convenient options with your Nest Financial credit card or Lease to own with Koalfi. *OAC
🛠 Trusted protection: Every Franklin piece is backed by reliable warranties and our local service team.
Don’t forget to ask about the Guardsman Protection Plan for added peace of mind:
- Stationary furniture includes a 10-year warranty (excludes pet damage).
- Motion furniture includes a 5-year warranty and optional pet coverage when paired with Guardsman.
From your first visit to final delivery, we’re here to make your Franklin furniture experience simple, personal, and worry-free.
WOW Seating™ – Experience the Difference
Franklin’s exclusive WOW Seating™ cushions are crafted from 100% gel-blended polyfoam, delivering the perfect balance of comfort and durability. The advanced open-cell design allows superior air flow for breathability, while the unique cell structure ensures shape retention and long-lasting support. The result? A seat that feels soft, consistent, and unbelievably comfortable—year after year.
WOW Seating™ Construction – Engineered for Comfort and Longevity
Franklin’s WOW Seating™ system is expertly designed for unmatched comfort, breathability, and durability. Each cushion features a 13" thick reversible design that ensures long-lasting performance. Inside, 7" of gel-infused WOW foam provides advanced air flow and shape retention, while a 3" comfort grid layer allows freedom of movement and reduces pressure points. Topped with 3" of premium fiber, this multi-layered construction creates the perfect “sink” for a soft, supportive, and luxurious seating experience that lasts.
Quality, Style, and sink-in comfort thats Franklin Corp
Recliner construction
From precision CNC-cut frames to 8-gauge steel mechanisms and 100% gel-blended WOW® Seating, every Franklin recliner is built with superior materials and meticulous engineering. Proudly made in the USA for unbeatable comfort, strength, and style.
Stationary Construction
Franklin’s stationary upholstery is built for superior strength and comfort — featuring solid L-shaped seat supports, triple rail framing, premium fabrics, reversible cushions, and exclusive WOW® gel-blended foam. Proudly made in the USA for everyday durability and long-lasting comfort.
Motion Construction
Motion Construction
Franklin motion furniture is proudly made in the USA and engineered for strength and comfort. From reinforced steel mechanisms and premium plywood frames to gel-blended WOW® Seating and gravity-operated recline, each piece is precision-built to move with you — quietly, smoothly, and reliably.